Digital TV Group takes over Pocoyo’s global relaunch
Details
Juan Fernandez Gonzalez
| 24 May 2017

Spain's Zinkia has reached an agreement with Mexico's Digital TV Group DTVG in a bid to reposition the Pocoyo brand globally.

With a presence in Latin America, Europe, the United States and Canada, DTVG will take over the commercialisation of Zinkia's brands on both traditional and digital platforms, exploitation of consumer products (licensing and merchandising) and the development of interactive products.

The move is part of a strategic plan by Zinkia in collaboration with DTVG*which involves the implementation of commercial and marketing actions across territories in which the Madrid-based company is currently present, as well as new markets and platforms.

Patricio Rabuffetti, founder of Non Stop and current vendor of leading media companies in the kids’ segment, will be part of the team along with Sebastian Vibes (with professional background in Telefe, RGB Entertainment, Cris Morena Group and Televisa Internacional), and Rodrigo Piza, who has been in charge of positioning and management of properties from Nelvana, Locomotion, Hit Entertainment and Cookie Jar.

Rabuffetti and Vibes will be based on Madrid, whereas Piza will contribute from Mexico City and Toronto.