Insight TV turns to social influencers F2 Freestylers for football reality show
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Editor
| 24 May 2017

Unscripted 4K/Ultra HD adventure travel and extreme sports producer and broadcaster Insight TV has made a major push into new fields with a new football-focused reality show.

The new Lost in Europe stars global social influencers the F2 Freestylers who boast over five-and-a-half million YouTube subscribers for their Ultimate Soccer Skills Channel and more than four million Instagram followers (thef2).

The new ten-part series sees the F2 Freestylers take on a major European road trip. They must leave their wallets back in the UK, and see how far will they get and how much will the public be prepared to offer them for the full F2 Freestyler experience so that they can pay their way across ten different European football capitals. The show, which will launch in 4K UHD on INSIGHT TV in October 2017, is being produced by Renowned Films.

With the new commission, Insight says that its aim is to combine global social influencers with quality broadcast television providing ‘cool and creative’ new shows like Lost in Europe. “This is a really exciting new format that brings the YouTube generation to the TV screen,” explained Insight TV content strategy director Arun Maljaars. “Our shows give youngsters more access and greater insight into what their global social influencers are doing in their daily lives 24/7. We have found that the key to enticing millennials and generation-z to the big screen is by making shows with content that they can relate to, featuring people from their online community but with content they can’t get online.”