Teads launches Tommy Hilfiger outstream video ad campaign
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Rebecca Hawkes
| 28 June 2017

Online video advertising tech provider Teads has integrated a chatbot within outstream video ad formats, with Tommy Hilfiger becoming the first brand to use the technology within its TMY.GRL chatbot.

The chatbot, developed in partnership with msg.ai, enables consumers to explore clothes from the fashion brand’s new collection by asking questions that help identify the customer’s individual tastes and required sizes. To purchase products suggested by the chatbot, customers are transferred to tommy.com, where the items will have already been placed in their basket.

Teads Studio, which developed the video advertising integration, will launch the campaign in English on both Teads’ inRead Landscape for desktop and inRead Vertical on mobile devices.

“We’re thrilled to be working with Tommy Hilfiger and pioneer the next example of conversational commerce. Outstream video ads provide a superior user experience over other video advertising formats, and adding this extra level of personalisation makes them even more powerful,” said Bertrand Quesada, CEO, Teads. “We expect this to be the first of many such campaigns as other brands discover the opportunities of chatbot integrations with their video ads.”