French start-up sets to prescribe mobile video blackpills to Spanish millennials
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Juan Fernandez Gonzalez
| 30 June 2017

France’s media start-up blackpills, which focuses on mobile-ready, short video content for millennials, has launched in Spain.

blackpills sees itself as a disruptive media platform aimed at mobile consumers, mostly millennials but also Gen Z. As well as France, the company is already operating in the US. In the next few weeks, the platform will also be released in the UK, Italy and Germany.

The start-up produces short series of no more of 15 minutes per episode about topics that appeal the youngest audiences, like drugs, sex or violence.

The video service*is initially available as an app on iOS mobile devices, and will soon be released as an Android app. The latter is the most used mobile operating system in use in Spain by far.

Currently all the content is available for free, as blackpills*monetises consumption through advertising. However, a premium version based on subscription video-on-demand (SVOD) or transactional VOD models will be launched within the next months.

“We’re happy to enter a second European market after France. By launching in Spain, we are expanding our international footprint as well as offering Spanish millennials innovative possibilities to watch series,” said Patrick Holzman, co-founder, blackpills.