IPTV revitalises stagnant LATAM pay-TV market
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Juan Fernandez Gonzalez
| 01 July 2017

Latin America’s pay-TV grew less than 1% last year, but IPTV subscribers have increased by 35%.


By the end of Q1 2017, Latin America and the Caribbean reached 72.6 million pay-TV legal subscribers, according to*a Dataxis report. The figure shows a growth of 0.2% compared to the previous quarter, meaning the region adds four consecutive quarters with growth rates below 1%.

Direct-to-home remains the leading technology in Latin America with 50.4% of subscribers while cable TV systems account for 45.9%. IPTV is still a marginal option and has only 2.5% of subscribers, but it is the technology with the highest year-on-year growth with 35%.

All*digital technologies*have already reached 87.1% of pay-TV households.

Regarding media and broadcasting groups, three companies share 55% of LATAM’s subscribers. América Móvil (Claro, Net) leads the regional market, followed by AT&T (DirecTV, Sky) and Televisa.