Disney, Movistar+ launch pay-TV, VOD pop-up channel in Spain
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Juan Fernandez Gonzalez
| 04 July 2017

For two weeks only, Spain’s Movistar+ and Disney Pixar are to deliver a pay-TV and video-on-demand (VOD) channel focused on Disney content.

As a pop-up advertising initiative launched at the same time as the Cars 3 movie premieres, Movistar+ will release the Movistar Disney•Pixar channel for all its subscribers.

Between 14-30 July, the linear network will broadcast Disney titles including A bug’s live, Brave, Finding Nemo, Cars, Monsters Inc., Ratatouille, Toy Story and Wall-e. In addition, some of Pixar’s iconic short movies will also be shown, including the Academy-awarded Piper, Tin Toy and Sanjay’s Super Team.

Most of the content will be also temporarily available through Movistar+’s VOD platform.

This is not the first time Spain’s leading pay-TV provider has reached such an agreement with Disney. When the production house premiered Star Wars Episode VII: The Force Awakens, in December 2015, a similar pop-up channel was launched on Movistar+ with 24/7 Star Wars-related content.