Astro’s Njoi deploys ThinkAnalytics TV search engine
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Rebecca Hawkes
| 04 July 2017

Malaysian media company Astro has enhanced its NJOI Now free video streaming service with the cloud-based ThinkAnalytics Recommendations Engine.

NJOI Now is a free streaming service for Malaysian viewers on mobile devices and online, with content including live sports, breaking news and a choice of more than 2,200 movies and drama box sets.

The deployment of the ThinkAnalytics recommendations engine on Astro’s streaming service follows deployment on its pay-TV direct-to-home (DTH) platform in June 2016, and the Astro GO app in January 2017. The search engine developer claims that on average, over 70% of viewing on both the pay-TV DTH and Astro GO platforms is driven by ThinkAnalytics’ content recommendations.

Astro also claims the consumption of video-on-demand (VOD) on its platform has trebled since the introduction of the recommendations engine and the new VOD UI in June 2016.

“Since we went live with ThinkAnalytics on our DTH platform and Astro GO app we have seen a huge uptick in viewing – and an average of over 70% of viewers choosing to watch content proposed by the recommendations engine. We expect the ThinkAnalytics platform to have the same positive impact on NJOI that it’s had on DTH and Astro GO,” said Liew Swee Lin, chief commercial officer, Astro.

The Astro GO app had been downloaded 3.6 million times with 1.3 million registered users at the end of May 2017. Astro launched recommendations on the app in January 2017. Data from the first four months of 2017 shows that the average user spent 162 minutes per week watching content on Astro GO.

Peter Docherty, founder and chief technology officer, ThinkAnalytics, added: “Astro’s approach to offering personalised viewing on any screen is proving to be incredibly successful and is reflected in its growing customer base. Our search and recommendations engine gives customers like Astro a fast return on investment. It not only boosts the number of channels viewed, but also increases overall weekly viewing times and is demonstrated to positively impact customer loyalty”.