Meetrics, SpotX join for video ad verification service
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Rebecca Hawkes
| 04 July 2017

Ad verification vendor Meetrics and video ad serving platform SpotX have teamed up to tighten controls on brand safety and improve audience behaviour data for video advertisers.

Meetrics’ data will become available in SpotX’s platform for publishers to report back to advertisers. Meetrics tracks data like viewability, view time and on-page behaviour, as well as other brand safety, audience and fraud measures.

“Both SpotX and Meetrics are market leaders in fraud prevention and inventory verification. We’re pleased to partner with SpotX to provide the market with the newest, most advanced measures for minimising traffic of inferior quality and providing a consistent quality level for all customers,” said Anant Joshi, commercial director UK & Ireland, Meetrics.

Nick Frizzell, senior director of brand safety and inventory operations, SpotX added: “SpotX employs a variety of methods and technology to remove low-quality traffic and to ensure buyers are accessing high quality, brand safe inventory. We provide our clients with an exhaustive, always-updating list of metrics and a controllable system for ensuring inventory quality and brand safety and eliminating fraud.

“The addition of Meetrics to our panel of brand safety vendors adds another reliable partner and new standards for maximising the data reporting and insights our publisher clients can provide to advertisers.”