Lavinia, Visyon join forces to boost VR into Spain’s advertising scene
Lavinia, Visyon join forces to boost VR into Spain’s advertising scene
Details
Juan Fernandez Gonzalez
| 08 July 2017
End-to-end unit of the Spanish agency Lavinia, LaviniaNext, and Visyon are partnering to drive new video technologies into the advertising and branded content markets.
The agreement aims to boost end-to-end virtual reality (VR) projects, addressing from clients’ management, to creative development and 360 video productions.
“We are thrilled of partnering with a leading company in VR and bringing into the partnership our strategical and creative knowledge about the audiovisual market,” said Carlo Rombolá, GM, LaviniaNext.*
“Emerging technologies such as VR will be key in brands’ communication strategies to create emotional bonds with their target. The best way to implement innovative strategies is to work hand to hand with communication agencies in order to increase the value of digital marketing campaigns,” added Pere Pérez, CEO, Visyon.
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