SuperSport wins Olympics’ pay-TV rights in sub-Saharan Africa
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Rebecca Hawkes
| 11 July 2017

South Africa-based SuperSport has acquired the pay-TV rights domestically and across sub-Saharan Africa for the next two editions of the Olympic Games and Winter Olympics.

The deal with the International Olympic Committee provides the Naspers-owned network with rights to air the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games in 2024 – in a venue yet to be decided.

“As long-time partners of the International Olympic Committee, SuperSport is delighted to have secured these excellent Olympic rights. The Games produce consistently good ratings, no doubt because of the non-stop drama and action that make for compelling viewing. We look forward to putting together a multi-platform, multichannel offering that will reflect the Olympics in their full glory,” said Gideon Khobane, chief executive of SuperSport.

SuperSport and the IOC will work together to develop the Olympic Channel, including the production of localised content and linear distribution across the region.

“We are delighted to be working with DStv SuperSport to be able to bring Olympic fans more coverage than ever before. I have visited many countries across Africa and have witnessed first-hand the important role that sport and the Olympic Games play on the African continent. The IOC redistributes 90 per cent of the revenue derived from its commercial agreements to support the development of sport around the world, including in Africa,” said IOC president Thomas Bach.