Kim Kardashian warms to YouTube
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Michelle Clancy
| 11 July 2017

Reality TV behemoth Kim Kardashian-West has ramped up her YouTube presence in the wake of the launch of her make-up line, KKW Beauty.

The celebrity has posted three make-up tutorials to her flagship channels, racking up 5.1 million views in a week. She is also working with top beauty creators to her home, including Manny MUA, James Charles, Jackie Aina, Patrick Starr, Kandee Johnson and Jeffree Star, and is set to release her first collaboration video with make-up star Jaclyn Hill, according to People.

The two announced on Instagram and Snapchat that they are working on a Get Ready With Me tutorial video.

“She was just so intrigued by what I do and YouTube and how I got started and just like this whole community,” Hill told People. “She asked me so many questions.”