Kylie Jenner reality show nabs top ratings for E!
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Michelle Clancy
| 14 August 2017

E!’s Life of Kylie US premiere, featuring two back-to-back episodes, averaged 1.6 million total viewers, and is the highest-rated new docuseries launch of the year to date among people aged 12-17 and 18-34.

Life of Kylie follows 20-year-old entrepreneur and social media star Kylie Jenner as she navigates life as the CEO and founder of Kylie Cosmetics, and spends personal time with her close confidantes.

Throughout the night, the series reached a total unique audience of 3.1 million viewers, according to Nielsen. Socially, Life of Kylie ranked as the No 1 unscripted reality show across all key demos for the night, and racked up 36 million social engagements across all platforms in the first three days following its debut.

“The strong premiere numbers show Life of Kylie has struck a chord with younger viewers, who live online, yet made the show a priority on Sunday night,” said Adam Stotsky, president, E! “By showing Kylie opening up to her fans for the first time, we were able to deepen the connection they felt to her and further solidify E! as the home of all things Kardashian and Jenner.”

Meanwhile, Jenner’s first original mobile series, Ask Kylie, features Kylie opening up about several subjects her fans have asked her opinion on, including dealing with family drama, navigating heartbreak, handling stress and launching a successful cosmetics empire. The six-episode Snapchat show is available weekly on the Snapchat Discovery platform.