IAAF forms JV for broadcast standards with ITN
Details
Michelle Clancy
| 14 August 2017

The International Association of Athletics Federations (IAAF) has reached an agreement with ITN Productions to form a joint venture company (JV) for event host broadcasting and media production.

The IAAF launched a public tender process on 10 May 2017 with the intent of taking greater control of the way its global running events are presented. The aim is to develop production capabilities that will be used by local organising committees around the world to ensure consistent broadcast and production standards.

As the IAAF calendar of events develops in the coming years, the production partnership will gradually assume responsibility for all IAAF content requirements. The company will incorporate traditional and digital production and round-the-clock storytelling to cover the activities of the whole athletics family, in addition to the competitive events.

The JV will initially deliver host broadcasting of IAAF World Athletics Series and IAAF World Indoor Tour events plus all the IAAF’s non-live production requirements including magazine and feature programming, digital and branded content, with a focus on innovation and an eye towards the future. The JV company will work with partners across the athletics family including rights holders, event organisers, sponsors and athletes to ensure quality and consistency of production across the sport.

Pending completion of agreements and final approval from the parties’ respective governing bodies, the company is expected to commence operations in January 2018.

“This is a great sport with outstanding athletes and stories and I was delighted by the amount of interest we received to our request for information (RFI) when it opened in May,” said IAAF CEO Olivier Gers. “We have some exciting new ideas and were looking for a partner who shares our vision and is also prepared to think outside the box and bring the excitement, fun and spectacle of the sport to our fans all over the world. We look forward to starting this new venture and liaising with our Member Federations and local organising committees, strengthening the relationship between our competitions and our fans.”


Read more: IAAF forms JV for broadcast standards with ITN | Infrastructure | News | Rapid TV News https://www.rapidtvnews.com/20170814...#ixzz4pjlcmhTk
Follow us: @rapidtvnews on Twitter