Following the news that Amazon will close Lovefilm in Germany, Broadband TV News can now reveal that the company will also shut down its DVD and Blu-ray delivery service in the UK.
“We have very much enjoyed delivering the Lovefilm By Post service to our customers. However, over the last few years we’ve seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming,” an Amazon spokesperson told Broadband TV News.
“Due to this, we will be closing the Lovefilm By Post business on October 31, 2017. We are committed to finding alternative roles for all Lovefilm employees within Amazon.”
Lovefilm was founded in the UK in 2002 and acquired by Amazon in 2011. The service is only offered in the UK and Germany.