MTV teams with HP to develop platform for Indian filmmakers
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Editor
| 21 August 2017

Aiming to provide what the parties call ‘a democratic’ platform for budding filmmakers, TV channel MTV is teaming with IT giant HP to give budding Indian filmmakers a leg-up into film production.

Explaining the rationale behind HP India MTV Fame-istan, the two companies say that freedom of expression is considered ‘a basic necessity for human beings to live a full life ... it is a reflection of a healthy and democratic nation’. The new Fame-istan programme will enable four aspiring filmmakers to make a film while being mentored by leaders in the Indian film industry. Each month a film mentor will introduce the director of the month. Fame-istan will also offer a chance to the cast and crew of the movie to make it big by providing them a platform to showcase their talent.

Each short film will have to be completed within one-and-a-half months. Once the movie is shot, the mentor will give their verdict on the film. The first mentor who will be guiding young filmmakers and helping them hone their skill is director, Mohit Suri. The short films will be brought to life using HP Pavilion x360 and HP Spectre x360 and will be stitched together in an episode which will later be telecasted on MTV. The films will also individually go live on MTV’s social platforms.

“We are delighted to be creating this platform along with MTV,” commented head of country marketing, HP Inc India, Ayesha Durante. “HP has always been at the forefront of innovation, we are looking forward to empowering young filmmakers with this platform to express themselves creatively. With HP and MTV coming together for Fame-istan, HP is furthering its proposition of ‘ReinventMyStory’ by providing the youth a launch pad to showcase their own capabilities, stand out early on in their lives and make their mark in this space, thereby reinventing the story of their lives. This unparalleled access to great Bollywood mentoring and powerful technology of HP has the potential to redefine what creativity can achieve.”

Added Ferzad Palia, head of youth, music and English entertainment at MTV India parent company Viacom18, added: “At MTV we believe in inspiring and empowering youngsters. Fame-istan is a platform that will enable young movie makers kick-start their filmmaking career that too with the help of ace directors from the industry. Cinema is a powerful and inspiring platform and is by far the only democratic tool in the country that has a mass outreach. Indian cinema has grown in different directions of late and offers more diversity than ever and Fame-istan is a perfect platform for budding artists to showcase their talent through cinema.”