Music Choice brings Latin Trap to TV
Details
Gabriel Miramar-Garcia
| 22 August 2017

Music Choice is continuing its promotional partnership with digital Latin music video network VidaPrimo to highlight on American TV for the first time the popular underground genre known as Latin Trap.

The line-up will feature artists such as Messiah, Ñengo Flow, Bad Bunny, Ozuna, Anuel AA.

“In the last year, we have seen Latin Trap music explode before our eyes on social media, and VidaPrimo has been an important advocate for the genre,” said Luis Rivera, programme director, Latino Music & Video Channels at Music Choice. “We are thrilled to be bringing it to TV for the first time on Music
Choice On Demand.”

Music Choice will air a dedicated Latin Trap music video playlist on-demand entitled Spanish Trap Hits, co-curated with VidaPrimo. Music and videos from VidaPrimo’s top Trap artists will also be integrated into the rotation on Music Choice’s Musica Urbana music channel.

“Latin Trap is now the sound of the Latino youth from Carolina in PR to the streets of Washington Heights in NYC,” said the companies, in a statement.

“This fresh new sound is making waves across all boarders north and south of the US. The Music Choice/VidaPrimo partnership not only offers our artist Messiah a mammoth network to help him reach and expand his fan base; it also provides his fans a whole new interactive way to connect with him, his music, content and videos. This is something difficult to accomplish at traditional Latin radio, due to their limited space in programming for these kinds of artist and their music.”