ASC Tech Committee renames to match broad mission
Details
Michelle Clancy
| 22 August 2017

The ASC Technology Committee has been renamed as the ASC Motion Imaging Technology Council.

Established in 2003, the committee has helped organise efforts to study and assess subjects ranging from digital cameras and lens optics to motion imaging workflows, advanced colour management, virtual production techniques digital archiving, and more recently, virtual reality.

“During our past 14 years of proactive motion picture and TV industry engagement, the ASC Technology Committee has played a significant leadership role in guiding the evolution and development of key motion imaging technologies to better support our filmmaking art form,” said chairman Curtis Clark, ASC. “Many of our industry partners and supporters, along with users of our technologies, have suggested that the Committee’s name does not sufficiently convey the scope and influence that our activities have had on important motion imaging technology developments.”

The ASC Motion Imaging Technology Council (MITC) — or ‘My Tech’—better represents the expanded scope of the work it does, he added, in “influencing the advancement of motion imaging technologies in ways that best serve the creative interests of filmmakers while emphasising the cinematographer’s contribution to the art form.”