InMobi debuts mobile ad platform in Indonesia
Details
Michelle Clancy
| 23 August 2017

Mobile advertising and discovery platform InMobi has launched a mobile-media platform for premium in-app video advertising in Indonesia, along with a $50 million investment in the country over the next five years.

The platform is designed to offer viewability, interactivity and buffer-free ad experiences, along with an advanced creative authoring tool that helps marketers create more interactive and shoppable mobile video ads using pre-existing video assets. Through partnerships with publishers such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi will gain a reach of over 60 million video viewers.

“The launch of this mobile media platform further strengthens InMobi's pivotal Transformasi Indonesia marketing plan,” said Jayesh Easwaramony, InMobi SVP and MD, APMEA. “As part of this plan, InMobi has already powered over 1.5 million transactions for e-commerce players during the first half of 2017. InMobi also works with the top 15 premium publishers in Indonesia, making it among the top three preferred partners for brands when it comes to mobile marketing.”

He added: “With this set of investments in the Indonesian market, we are becoming the one-stop solution for all things mobile in Indonesia. Given that 91% of all digital usage in Indonesia is mobile, it is only natural that marketers in the country need to have a mobile-first, video approach to capture their users. Indonesia is one of our fastest growing markets and we are in a dominant position here because of our early bets and strong tech. For these reasons, we decided that Indonesia was the best market for InMobi to pilot and launch our mobile media platform for TV-like video ads.”