Viacom18 takes on content security in India
Details
Michelle Clancy
| 23 August 2017

Viacom18 is partnering with the Cell for IPR Promotion and Management (CIPAM), a professional body under the aegis of India’s Department of Industrial Policy and Promotion (DIPP), to launch a social awareness campaign around fighting piracy.

As part of the association with CIPAM, Viacom18 has created awareness videos for kids involving its popular animated characters from its flagship kids’ channel Nickelodeon and Sonic, Motu-Patlu and Shiva, respectively, spreading the message of how piracy is equivalent to stealing. The campaign will see CIPAM and Viacom18 airing these videos across schools, colleges and various educational institutions, in addition to the network’s kids’ channels, to educate young minds on the ills of piracy.

“When it comes to consumption and circulation of pirated content, there is very limited knowledge about its economic and social impact,” said Sujeet Jain, group general counsel and company secretary, Viacom18. “In furtherance to the National IPR Policy adopted by the Government of India and through this partnership with CIPAM, we hope to raise awareness amongst youth and children about the perils of piracy and need for the protection of IPR.”

Earlier this year, along with the Bombay High Court, the media conglomerate conducted a crack-down on counterfeit merchandise of their licensed character Dora the Explorer. This initiative was primarily targeted to protect children from hazards of using inferior quality products under their misrepresentation of them as Viacom18 Consumer Products merchandise. The company, which also owns Viacom18 Motion Pictures, had previously led a campaign against film piracy.