Amazon Prime Video ventures into reality shows in India
Details
Editor
| 23 August 2017

In a first for digital streaming services in India, Amazon Prime Video India has launched multiple Unscripted Originals, a set of reality shows and a first for a digital streaming service in the country.

With the reality shows, Amazon Prime Video says that it is changing the way video content is created and consumed in India. The line-up begins with three new reality shows —Jestination Unknown, The Remix and Comic Kaun — which feature industry stalwarts such as Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya; and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew.

Jestination Unknown will be a six-episode travelling comedy show that follows celebrated Indian comedian Das, and a rotating group of his comic friends. As each episode explores a new city across India, Das and his comic friends will explore the most important question of this show: what does India find funny, what doesn’t it find funny, how does the whole package of local culture change the perspective of a stand-up comedian. , and their quest for comedy in India.

Each episode will feature a series of sketches, vignettes, keen insights into how a comedian ticks, and will, eventually, culminate to a new stand-up comedy performance based on the group’s experience in the current city. The Remix will be a 10-episode music reality competition show where DJs and singers pair up to create remixes and compete for a big prize. In each episode, the DJ/singer pairs will reinterpret a popular song in a new style or format, which will change from challenge to challenge.

“Reality shows are now more popular than ever, across a variety of genres,” remarked James Farrell, head of content for Prime Video, Asia Pacific. “Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favourite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”