Wazee Digital, BASE Media Cloud partner for media workflows
Details
Michelle Clancy
| 25 August 2017

Wazee Digital is partnering with BASE Media Cloud, a UK company that offers a suite of ready-made cloud services for media companies.

Wazee Digital Media Hub now integrates with the BASE Media Cloud ecosystem, creating a hybrid media solution that includes: Amazon Web Services computing; processing and licensing workflows; a customer-branded, web-based access portal through Digital Media Hub; and regionalised virtual-private-cloud storage, delivery and postproduction services through BASE Media Cloud. The solution is intended for media owners and rights holders in any industry that regularly distribute large amounts of content.

“A growing number of our customers are operating in rights ownership and broadcast distribution,” said Ben Foakes, managing director, BASE Media Cloud. “We see a great fit between Wazee Digital and BASE Media Cloud to provide branded, self-service portals for these companies, enabling them to deliver, sell and monetise their content without an intermediary facility or slow, clunky manual-distribution workflows. By leveraging our managed cloud services, our customers are seeing huge cost savings compared with the more traditional, physical management of content.”

Through Digital Media Hub's web-based user interface, customers can acquire, enhance, and distribute media gleaned from production, postproduction and live-event environments.

“Our customers are always looking to be able to interface to other solutions to expand their workflows in the cloud. BASE Media Cloud made for a good partner because, like Wazee Digital, its founding team has a long history in high-end sports production and postproduction, having worked across everything from Royal Ascot and Red Bull Air Race to Formula One over the years,” said Mike Arthur, Wazee Digital vice president of sports and live events. “This new collaboration brings together our collective knowledge and experience within the live events and broadcast distribution market to create something we know all our customers are looking for: easy-to-use, cost-effective content distribution. Even better, our joint design allows flexible, modular services to be added in the future