The Wall builds across Eastern Europe for Universal Television Alternative Studio, Endemol
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Editor
| 25 August 2017

Unscripted content specialist Universal Television Alternative Studio and Endemol Shine Group have closed a series of new deals with key broadcasters in Russia, Poland Romania, and Hungary with The Wall.
The Wall is described as “a tense heart-stopping quiz” that requires both the right answers and the right bounces in order to win a life-changing cash prize.

The programme is a format from Glassman Media, SpringHill Entertainment and Universal Television Alternative Studio. It is a combination of quiz, luck and strategy where a pair of teammates must work together to tackle a wall on which green and red balls fall down determining gains and losses. The Wall was said to have been a breakout success when it launched in the US on NBC and is the leading regular-season game show. It is also the highest-rated game show of the year in France on TF1 and its debut on Telecinco in Spain saw The Wall ranked at #1 in its timeslot with a 17.3% share, exceeding the primetime average across a range of demographics. The most recent launch on RTL Germany, on 1 July saw lead competition for the 14-49 demo, increasing the channel’s slot average share by 11%.

In the latest series of deals, Endemol Shine Poland has been commissioned by the country’s TVP 1 to produce 14 episodes while Weit Media has been commissioned to produce eight prime time episodes by major Russian broadcaster, Rossya 1. Antena of Romania has commissioned a run of 45 episodes with RTL (Hungary) commissioning 50 episodes. Filming for both the Russian and Romanian productions will take place on the Polish hub.

Commenting on the new commission, Marina Williams, COO of international operations at Endemol Shine Group, said: “The Wall is a global powerhouse, and the speed of the international roll-out is testament to the strength of the format. We’re thrilled to be producing this for TVP1 in Poland, and delivering one of the most talked about entertainment formats to audiences on Royssa 1 in Russia, Antena in Romania and RTL in Hungary following stellar launches across France, Germany and Spain.”

Added Meredith Ahr, president of Universal Television Alternative Studio: “The Wall is the perfect example of the type of globally relevant content that we’re delivering out of Universal Television Alternative Studio. It’s exportable, scalable and universally compelling with high stakes and inherent heart. As the studio continues to expand its global footprint, it’s incredibly rewarding to see such international enthusiasm for one of our first projects out of the gate.”