VidOvation supports PayPal live shopping
Details
Michelle Clancy
| 27 August 2017

PayPal has selected VidOvation’s Aviwest bonded cellular technology to support Local Selects Live, an interactive shopping experience.


Aviwest delivers low-latency HD video feeds via a DMNG PRO180 system mounted on the video camera, to give the show's roving film crew the mobility and flexibility it needed to transmit broadcast video and audio from the Melrose Trading Post flea market in Los Angeles.

Billed as PayPal's first mobile market, Local Selects Live gives people around the world the ability to shop like a local from wherever they are, with a mobile device. Over the course of the two-hour live streaming event in June, internet personality Leandra Medine visited and interviewed 11 on-site vendors, and home viewers were able to purchase the vendors' wares using PayPal. Without on-site Wi-Fi or hard-wired capabilities for connecting to the internet, producer Brick City TV had originally planned to use an on-location satellite vehicle to uplink the video feeds from the mobile film crew.

"Late into planning and testing for Local Selects Live, we realised that the satellite uplink would not give us the reliability we needed to get our feed online and keep a steady stream throughout the show," said Yoav Attias, producer, Brick City TV. “After encountering significant problems with the wireless feed from the camera to the truck dropping out, we went back to the drawing board. Then I heard about the Aviwest solution from a friend who had used it successfully on A&E's Live PD production. After testing the DMNG PRO, we realised we'd found the ideal solution."

The Aviwest DMNG PRO 180 uses bonded cellular technology to bond any available combination of network interfaces including local cellular and Wi-Fi networks, Ethernet and satellite for video transmission links.

"The DMNG PRO was a godsend; it really saved the day for us," Attias added. "I had been a bit concerned about cellular bandwidth, since the flea market has lots of people walking around with their phones and sharing available cellular bandwidth. But from the first second of the shoot, the system performed flawlessly and didn't drop once. By removing the uncertainties from the technical side, the DMNG PRO allowed the creative side of our program to sing.”