Sixty teams with DD8 to improve immersive viewing experience
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Editor
| 30 August 2017

Norwegian interactive TV company Sixty has partnered with Australian creative design studio DD8 as part of its strategy of enabling key partners to offer full service implementation of interactive on-air graphics to their customers.

Sixty is confident that the collaboration will bolster what it regards as its growing reputation as a global provider of multi-platform video solutions that make content more immersive and engaging.
Broadcasters will be able to combine DD8’s expertise in delivering creative design and graphic displays, and Sixty’s interactive clickable on-air graphics solution, Ease Live. The product is designed to unify linear and online TV experiences with a consistent brand and design, providing on-screen graphics that come to life in the hands of the audience by making them ‘viewer clickable’ across all devices.

“As a creative design studio working with the TV and media industry, Sixty’s interactive solution is a great opportunity for us to expand our portfolio of offerings to the market”, remarked DD8 MD Adam Duncombe. “In partnering with Sixty and its innovative and interactive graphic solutions, we can now provide broadcasters with graphic solutions that are not only visually appealing and exciting, but also takes the consumer to the next level of engaging viewing.”

“In expanding our global presence in the APAC market, we had to ensure we were collaborating with not only high-quality design professionals, but also a company that is experienced in delivering graphics and design to the Australian market”, added Sixty CEO Kjetil Horneland. “Our collaboration with DD8 will deliver a high-quality service to broadcasters in Australia and ensure they can realise the full potential of the innovative Ease Live interactive on-air graphics universe. By offering methods to experiment, engage and choose how and when to view and interact, operators can now deliver an unrivalled experience that will keep viewers captivated by the broadcast experience.”