Crackle, Cue aim for the side pocket for Canadian ad sales
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Michelle Clancy
| 31 August 2017

Sony Pictures Television Networks’ free, ad-supported streaming network Crackle has selected Cue Digital Media as its monetisation partner in Canada.

As part of the new alliance, Cue will represent the advertising video-on-demand (AVOD) service’s entire Canadian portfolio, which includes popular TV series, feature films and originals. Titles include: eOne’s Academy Award-winning thriller Zero Dark Thirty; Django Unchained; the Sony adventure comedy The Interview starring Seth Rogen and James Franco; and the Oscar-winning drama No Country for Old Men.

Cue meanwhile represents a slate of premium international media companies and publishers in Canada including Turner Broadcasting, CBS Interactive, Vox Media and Business Insider.

“As we continue our expansion in North America, our new exclusive relationship with Cue Digital Media, a leader in the ad sales community, will serve us well,” said Jason Sorger, Crackle vice president of Global Distribution, Partnerships and Digital Networks. “They will work with us to build on our relationships with existing and potential ad sales and develop customisable programmes that suit their needs in a highly competitive media environment.”

He added: “For so many reasons, Crackle is an attractive proposition to both consumers and advertisers and in a world where SVOD and cable services continue to drive up the price of consumers’ personal bundles, a service like ours, which is completely free, matters more than ever.”

Crackle is available in Canada on a variety of platforms including connected TVs, mobile devices, video game consoles and online, with no subscription or commitment required.