Propagate, Nitro Circus seal distribution deal
Details
Joseph O'Halloran
| 04 September 2017

Programming developer and producer Propagate has teamed with Nitro Circus to handle international distribution of the action series and specials from the latter’s action sports entertainment portfolio.

Co-founded by Travis Pastrana in 2003, Nitro Circus claims to be the world’s biggest action sports entertainment brand, creating what it describes as ‘electrifying’ live events and ‘unbelievable’ original content that ‘at once exhilarates, captivates and inspires thrill-seeking fans worldwide’. Nitro Circus now has a multi-platform slate including critically-acclaimed documentaries and digital offerings.

Among the programmes from Nitro Circus that Propagate will represent are three series, Nitro Circus Crazy Train, Nitro Circus Live and Nitro World Games: All Access. The catalogue also features six documentaries, Revolution Day: The Chase for the Biggest Trick in Action Sports History, Road to the Unthinkable: The Quest for the First Motorcycle Triple Backflip, Biggest Week in Action Sports, Never Say Can’t: The Bruce Cook Story, Never Say Can’t – Festival Cut and Nitro World Games: Rewind. TV Specials include Road to the Nitro World Games, Nitro World Games and Best of the Nitro World Games.

“We are excited to team up with a leading company in Propagate,” commented Nitro Circus chief commercial officer Brett Clarke. “With their innovative creative vision and global industry relationships, [it is] the perfect partner as we continue to grow our global audience and distribute our extensive television content to international viewers.”

Added Propagate International president Cyrus Farrokh: “Travis Pastrana and the Nitro Circus team have produced a collection of high-energy content featuring action sports stars from across the globe. The Nitro Circus catalogue will fit nicely with our growing portfolio, appealing to that desirable and hard to reach young male audience that broadcasters worldwide are targeting.”