Piksel to integrate DLVR optimisation
Details
Michelle Clancy
| 12 September 2017

Online video distribution and monetisation platform provider Piksel is to integrate DLVR’s services into its digital media offerings.

DLVR provides Internet video publishers a new way to take advantage of multiple CDNs, routing traffic to the best network based on DLVR’s real-time, individual stream optimisation and the publisher’s business rules.

DLVR measures the performance of individual streams in real-time to detect and mitigate network slowdowns before they impact the viewing experience. DLVR’s predictive analytics help publishers head off issues from buffering to total event outages.

With a global customer base, Piksel is taking advantage of DLVR’s global delivery optimisation enabling publishers to turn to regional and global CDNs to maintain video streaming peak performance based on where viewers are tuning in, anywhere in the world, on any device. Piksel customers can set their own business rules per geography, for example routing traffic to a lower cost regional CDN without compromising video bit rates. DLVR will be available to customers using Piksel’s CDN offering or with their own CDN relationships.

“We’re very excited to offer DLVR’s video delivery optimisation to our worldwide customers,” said Paul Mardling, VP of strategy at Piksel. “Working with DLVR, Piksel customers will see higher bit-rate video starts, less buffering, and consistently higher-quality streams from first frame to last.”