Zee sets September launch for &Privé HD channel
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Rebecca Hawkes
| 12 September 2017

ZEE Entertainment Enterprises Limited (ZEEL) has set 24 September as the launch date for its new English language movie channel &Privé HD.

The TV channel will feature critically acclaimed independent or niche films, beginning with the Academy Award-winning movie Moonlight.

“We are proud to present &Privé HD to our viewers who feel the other side of cinema; audiences who have a mind of their own, who chart their own path and take the road untaken. Like the name suggests, through &Privé we wish to become your personal space for quality cinema. In the last two years, there has been a remarkable growth in the viewership of premium English movies on the HD platform. With the launch of &Privé, we wish to further accelerate this and delight our consumers,” said Punit Misra, CEO, ZEEL.

“The & brand talks to the contemporary Indian who has a progressive outlook and is experimental with his/her choices. We are confident that the &Privé brand extension, with its brilliantly curated content, will find a place in the hearts of the non-conformist, discerning viewer.”

&Privé HD will premiere 40 movies along with over 350 other titles when it launches.

Aparna Bhosle, business cluster head – premium and FTA GEC channels, ZEEL, said the channel will “appeal to audiences that have a global mindset and a penchant for premium experiences”.