MIPCOM 2017: Imira takes the FUN
Details
Juan Fernandez Gonzalez
| 14 October 2017

Imira Entertainment and FUN Union have signed a multi-territory distribution agreement for Russian children's programming Riki Universe.


The partnership kicks off with Imira handling the international sales for Spanish, Portuguese and Italian-speaking territories for its first three titles which form the Riki Universe and which combined represent 476 episodes, 130 half hours of content, two billion YouTube views in Russia alone, 12 million users of associated websites and apps, 6,000 consumer product articles in 40 product categories, and over 100 awards accumulated.

The deal includes the preschool series BabyRiki and KikoRiki, and the show for young children PinCode, all of them achieving great impact in Russia and China.

“Riki Universe is a phenomenal success in Russia and China, so we are sure of the success of its distribution in the territories where Imira manages the rights. There is a big demand for quality and premium content, and FUN Union’s series fit this demand perfectly,” said Sergi Reitg, CEO, Imira.

“We equally believe in the power of content to educate and entertain and that's the basis of our partnership. We look forward to further nurturing this alliance and bringing high-quality animation to children all around the world,” added Christine Brendle, CEO, FUN Union.