Parade, Mediaworks announce lifestyle partnership
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Editor
| 19 February 2018

Entertainment financier and distributor Parade Media has inked a multi-year deal with New Zealand content provider MediaWorks that will see more than 1200 hours of lifestyle and factual programming go to its new ThreeLife channel.

The initial commitment of programming which will begin on 15 April and will include the 276 x 30' long-running and successful chop and chat food series Everyday Gourmet Seasons 2-5, Good Chef Bad Chef Seasons 3-8 (390 x 30') and The Chocolate Queen (13x30').

Home and DIY programing from the portfolio will now offer access to titles such as Million Dollar House Hunters (13 x 30'), Ready Set Reno (10 x 30'), Australia's Best Houses Season 3-8 (94 x 30'), The Home Team Season 1-3 (39 x 30'), Build Me A Home (10 x 30'). ThreeLife has also picked up Food and Travel series including Tropical Gourmet with Justine Schofield (8 x 30'), Justine's Flavours of Fuji (8 x 30'), Tropical Gourmet Australia (8 x 30'), United Plates of America (13 x 30'), Sarah's Australia Unveiled (9 x 30'), Andy & Ben Eat Australia (15 x 30') for The Food Network Australia and TEN's Andy & Ben Eat The World (5 x3 0'), Boys Weekend (13 x 30'), were also included in the deal.

ThreeLife will be available from 15 April on the Freeview New Zealand while Sky NZ and Vodafone NZ channels will be announced in due course.

Commenting on the deal, Parade Media Group, CEO Matthew Ashcroft said: "We are thrilled to be partnering with MediaWorks on the launch of ThreeLife and providing the new Channel and its 25-54 audience with a cross-section of premium lifestyle and factual programming from Parade's growing portfolio of hit shows."

Added MediaWorks chief content officer Andrew Szusterman: "[We] are excited to be working with Parade Media on our new channel ThreeLife. The depth and breadth of Parade's catalogue is perfect for our intended audiences."