iflix builds Lego content in Middle East, Africa
Details
Rebecca Hawkes
| 20 February 2018

Video streaming service iflix is putting together blocks of Lego content, acquiring Ninjago and Nexo Knights series for its younger viewers in the Middle East and Africa.

The two-year deal will see a host of Lego’s children’s TV series added to the subscription video-on-demand (SVOD) service, including Ninjago Masters of Spinjitzu, The Kingdom of Shadows and The Way of The Ninja, Ninjago Masters of Spinjitzu Day of the Departed, Nexo Knights, Friends of Heartlake City, Jurassic World Indominus Escape, Marvel Superheroes Maximum Overload, Marvel Superheroes Avengers Reassembled, DC Superheroes Batman Beleaguered and City Shorts.

“Lego is one of the world’s most recognised and beloved brands, and we are excited to bring Lego’s premium titles to our members both young and young-at-heart on a dedicated Lego-branded channel for all to enjoy. iflix is committed to providing the best in entertainment from around the world to all our subscribers, and this deal with Lego is key to delivering on that promise,” said Evert van der Veer, head of content Africa and the Middle East, iflix.

Gina Costelloe, senior content distribution manager, IBLE, added: “We are pleased to partner with iflix to bring Lego content even closer to fans in the Middle East and Africa. Through the extensive library of content available on the new Channels feature, fans of all ages will have direct access to their favourite stories and characters anytime they want.”

The Malaysia-based SVOD service, aimed at emerging markets, claims to now be available to over a billion consumers across 25 territories in Asia, the Middle East and Africa.