China's MIGU Video acquires 2,200 hours of BBC content
Details
Rebecca Hawkes
| 21 February 2018

Telco China Mobile is making a wide array of BBC programming available to around 856 million of its MIGU video viewers, following a deal announced at BBC Worldwide Showcase.

The deal, which spans more than 2,200 hours of content across factual, lifestyle and preschool genres, is for both advertising video-on-demand (AVOD) and subscription video-on-demand (SVOD) programming online, via mobile and on IPTV.

The programmes, which will be either subtitled or dubbed into Mandarin, include Blue Planet, Planet Earth, Hey Duggee, Amazing Hotels - Life Beyond the Lobby, Steve Jobs - Billion Dollar Hippy, The Truth About Exercise, Simon Reeve in Russia and U2 - From the Sky Down.

"We are extremely pleased to be partnering with China Mobile's MIGU Video to be the first content partners to sign a direct deal for their video platform. We look forward to working with them to build viewership and loyalty for BBC's programmes on the service," said Kelvin Yau, GM, Greater China, BBC Worldwide.

"Late last year, we also signed an MOU with them to explore co-developing and co-producing content relating to the Chinese and overseas markets and hope to further grow and strengthen our relationship with them, exploring even more synergies and opportunities to work together."

Wang Bin, CEO, MIGU Video, added: "China is going through a time of tremendous growth and rapid market development. Everyone here is curious about popular cultures around the world. At the same time, they want to share their Chinese culture and values. We are very pleased that, with this strategic relationship with BBC Worldwide, we will be able to achieve mutually beneficial results."