Big Block invests in Ripplebox to boost live media campaign capabilities
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Michelle Clancy
| 21 February 2018
| 21 February 2018

The creative services and media ventures company Big Block Capital Group has made a strategic investment in Ripplebox, the live broadcasting and experiential marketing company.

Big Block has developed a creative and entertainment development suite aimed at offering capabilities to develop and deploy intellectual property across platforms. The addition of Ripplebox, a company known for its expertise in producing live content experiences for major brands and touchstone cultural events such as the Emmys and Grammys, further strengthens Big Block’s live broadcast and experiential marketing capabilities across multi-platform content.

“Seven and the Big Block team are building something truly unique in today’s shifting media and technology climate,” said Ripplebox founders Jeff Bransford and Blake Morrison, who also served as the broadcast producer for the Snickers’ live Super Bowl ad with Adam Driver last year. “As a creative services studio and media technology incubator creating award winning content, compelling live experiences, and innovative new media technologies, our team’s proven live production experience adds a new dimension to Big Block’s growing service offerings.”

Ripplebox has worked with talent like Kevin Hart, Gwen Stefani and Katy Perry, and has designed custom event broadcasts for brands such as American Express, Bud Light, Target and others.

“Ripplebox has a proven model where its takes a non-invasive approach to building natural experiences that not only fit but shape culture,” said Seven Volpone, the CEO and fund manager at Big Block. “If you can’t authentically engage with the audience you reach, then they’re turned off and attention is wasted. Blake and his team truly get that, and I’m excited to incorporate Ripplebox into Big Block’s expanding multi-platform creative suite for brands.”