Turner hits ratings slam-dunk with NBA All-Star Game
Details
Michelle Clancy
| 21 February 2018

Turner’s exclusive coverage of the 2018 NBA All-Star Game this week delivered US audience increases across all platforms – television, digital and social.

The game, airing on TNT and TBS, delivered household viewership increases and growth across all key demos, peaking with an average of 8.2 million total viewers from 9.15-9.30pm ET.

The 4.3 US household rating and 5.1 million household impressions – both up 2% – are the best for the event since 2013, based on Nielsen Fast Nationals. Last night’s telecast generated double-digit growth across all core demos including increases of 11% among people 18-34, 10% in men 18-34 and 6% in people 18-49 when compared with 2017.

Household viewership for the coverage was also up 3% vs. 2014 and 16% vs. 2010, the last two times the event faced Olympic competition.

The results propelled TNT to win the night across all of cable television, based on metered market delivery.

On the digital front, Turner’s TV everywhere platforms were up 101% in video starts for the 2018 NBA All-Star Game over last year. Also, Turner’s Facebook and Twitter NBA social channels garnered significant increases for the game, with video views up 37% collectively vs. 2017.

The news comes as basketball also grows its audience globally.