Televisa content sales drop while Azteca’s rise
Juan Fernandez Gonzalez
| 23 February 2018

The two main players in Mexico’s content industry performed quite differently during 2017, although Televisa retained its lead.

At the current MXN-USD exchange rates, Azteca invoiced $730 million in sales during 2017, 11% more than a year ago according to its financial report. For the last quarter of the year, sales reached over $210 million, 7% more than in Q4 2016.

As for Televisa, it invoiced nearly three times more than Azteca in terms of content sales. However, the content business continues to decline for the media giant, while pay-TV keeps gaining ground.

Televisa invoiced $1.8 billion through content sales during 2017, 7.3% less than in 2016 according to the company’s financial report. A similar amount was invoiced through cable operations and Sky (the satellite TV business) generated $1.2 billion, both increasing by 3.6% and 1.2% respectively.

Most of Televisa’s losses in the content business were due to falling ad sales (down 10.8% year-on-year) and networks sales (down 7.8%). The company intends to reverse the negative trend in 2018 with a new sales system using ratings-based prices.

As for Azteca, the Grupo Salinas company sees 2018 as a year of consolidation for its new content strategy. “For 2018, the greatest challenge is to increase monetisation thanks to the opportunities driven by an increasing audience across our four national linear channels [in Mexico],” said Benjamín Salinas, CEO.