IPTV subscriptions dominate Spanish pay-TV market
February 23, 2018 10.47 Europe/London By Robert Briel
Pay-TV subscriber revenues from IPTV in Spain grew by more than 23% to over 300 million in Q3, 2017, according to CNMC.
The turnover of free-to-air television was 371.4 million (+3.6% compared to the same quarter in 2016). Total pay-TV also increased its turnover by 14% and exceeded 523 million.
Revenue of subscribers by technology (million euros

The total number of subscribers at the end of the third quarter of 2017 was 6.4 million, 260,000 more than in the previous quarter.
Number of subscribers (million subscribers)

88.4% of pay-TV subscribers had the service contracted under some form of bundled offer, 0.8% more than in the second quarter. The fastest-growing package continued to be the five-play package (the one that combines pay-TV with the four telecommunications services: fixed telephony, mobile telephony, fixed broadband and mobile broadband) that accounted for more than 248,000 new net adds in the quarter and reached a subscriber base of almost 5.3 million.
Pay TV subscriptions and packaging (millions of subscriptions)

The average television consumption during the quarter was 3 hours and 20 minutes per person per day, 22 minutes less than the previous quarter.
The average television consumption during the quarter was 3 hours and 20 minutes per person per day. These data reflect a significant decrease (22 minutes less) in television viewing compared to the previous quarter.
By platform, television consumption, both free-to-air and pay-TV, was distributed in 77.2% for DTT, 2.9% for satellite television and 19.9% for cable and IP TV platforms.
Screen share per platform (percentage) Source Kantar Media

Mediaset and Atresmedia were the best watched broadcast groups, obtaining 28.8 and 25.6 percentage points of quarterly audience share, respectively.
The two most popular channels during the quarter continued to be the general-purpose channels Telecinco and Antena 3, with an audience share of 13% and 11.5%, respectively.
Screen share per channel and group (percentage) Source Kantar Media