iflix roars into Kenya with Safaricom tie-up
Rebecca Hawkes
| 28 February 2018

Digital video platform iflix has partnered with Kenyan mobile operator Safaricom to provide 60 days of free access to its subscription video-on-demand (SVOD) service.

iflix already offers a range of international and regional content, tailored for emerging markets. Its African portfolio includes Nollywood titles such as Head Gone, Jenifa's Diary, The Visit and Bukas. Other popular local titles include Mchungaji, Beneath the lies, Keep Moving, Dear Mother, For the love of her Son, Inner Beauty and Blood Ties.

"With the largest selection of the best TV shows and movies from all over the world; iflix is primed to revolutionise the way we as Kenyans consume entertainment. We have a deep understanding of Kenyan consumers and look forward to partnering with Safaricom to deliver on this. Our service in Kenya is for a Kenyan audience! From content selection to marketing, the customer is at the core of everything we do," said Paul Coogan, iflix head of East Africa.

Safaricom customers must register on iflix on 19 March 2018 to access the full 60-day of unlimited access to the SVOD service.

Safaricom director for consumer business, Sylvia Mulinge, said: "iflix has done an exceptional job in spearheading the entertainment revolution in emerging markets globally. What distinguishes iflix is its constant innovation and commitment to offering its customers an exceptional and entertaining digital experience, which is at the heart of what Safaricom stands for. We believe this partnership will go a long way in meeting the entertainment needs of our customers."