TV4, MCA ink Asian TV distribution alliance
Michelle Clancy
| 06 March 2018

Streaming channel specialist TV4 Entertainment and Multi Channels Asia (MCA) have created a strategic joint venture to expand TV4’s portfolio of channels and original productions throughout Asia.

The venture, operating under the name Omni Channels Asia, taps into the existing market reach of MCA relationships to localise and replicate the TV4 portfolio of original productions and suite of streaming channels, which already includes over 30 specialty targeted brands. TV4 expects to grow to 100 brands by 2020.

The venture will also acquire home-grown Asian content for its channels and secure local production partners for original content development - all of which will be packaged and distributed to mobile, over-the-top (OTT) and pay-TV carriers.

“The launch of Omni Channels Asia is another step in TV4 Entertainment’s ongoing expansion to bring our unique storytelling platform to an international audience,” said Jon Cody, CEO, TV4. “We are excited to see how the passionate fans in Asia engage with our diverse array of authentic, high-quality programming.”

Gregg Creevey, MD at MCA, added: "We are very excited about our new joint venture with TV4 Entertainment to bring their superb content to viewers on all platforms across the region. It is particularly timely, as telcos, pay-TV and OTT platforms seek to expand their channel and programming offerings with as much flexibility as possible. We are filling an immediate need and will be bringing dozens of more channels as we scale our venture quickly.”