Telemundo plans multiplatform, broadcast enhancements for World Cup coverage
Michelle Clancy
| 07 March 2018

To kick off the 100-day countdown to the 2018 FIFA World Cup Russia, Telemundo Deportes has updated its coverage plans as the exclusive US Spanish-language home of the largest sporting event in the world.

"We are kicking off the 100-day countdown in a big way to celebrate this historic moment for Telemundo Deportes," said Ray Warren, president of Telemundo Deportes . "This will be the most consumed and most widely distributed digital event in Spanish-language television history. All of the initiatives announced today support our mission to bring our viewers the most authentic and complete coverage in the history of the tournament."

On the multi-platform front, the network is partnering with VICE, the global youth media brand, to produce short-form features and stories of the interesting, contagious aspects of the culture and fandom that the World Cup brings around the world. The content will air exclusively across Telemundo Deportes' television coverage during the FIFA World Cup and will extend to

Telemundo Deportes also announced a content partnership with NBCU Digital Lab to create Somos el Mundial, a digital docu-series to be featured on and Telemundo Deportes' YouTube page. In addition, BuzzFeed will create short-form content from the series to be integrated across its platforms. The series will debut in May and will continue running during the tournament.

For broadcast affiliates, the Telemundo Station Group is dispatching a team of 11 local station journalists to the 2018 FIFA World Cup Russia, the largest team of local Telemundo journalists to ever report from an international, live sporting event.

The station group team - made up of sports, news anchors and producers from all across the country, representing different US Hispanic constituencies - will deliver coverage about all 32 competing teams, including the teams that are of most importance to local Latino audiences.