Disney, Accenture partner on StudioLAB for next-gen video tech
Michelle Clancy
| 07 March 2018

The Walt Disney Studios has named Accenture as a founding member and Innovation Partner of StudioLAB, an initiative dedicated to reimagining, designing and prototyping the entertainment experiences and production capabilities of the future.

Accenture Interactive and its design and innovation unit, Fjord, will play a lead role in helping to establish StudioLAB, as well as define and develop future entertainment technology. The plan is to draw upon the R&D expertise of Accenture Labs to help Disney Studios apply emerging technologies such as immersive entertainment; artificial intelligence; IoT; the future of movie production; and next-generation cinematic platforms.

The new StudioLAB will open its doors later this spring on The Walt Disney Studios lot in Burbank, California.

Accenture also will support the operations of the StudioLAB as part of a three-year agreement that includes co-crafting the StudioLAB's charter and governance, physical lab design and business operations. In a co-located setup, Accenture personnel will work alongside StudioLAB personnel to incubate and prototype new concepts expected to impact the entertainment industry, advancing the way stories are told.

"Accenture Interactive is thrilled to collaborate with the imaginative minds at The Walt Disney Studios on entertainment R&D to reimagine how people experience storytelling," said Baiju Shah, chief strategist for Accenture Interactive and global lead, Fjord. "Our partnership demonstrates the true purpose of Accenture Interactive - to create truly remarkable experiences. Accenture is uniquely positioned to bring together the full set of diverse skills - from strategy, design and technology innovation, across emerging technologies like immersive entertainment, artificial intelligence, and IoT -- needed to run a first-class innovation lab and deliver the next generation of entertainment experiences."