XUMO stands up with Glory kickboxing channel
Michelle Clancy
| 07 March 2018

Glory, a stand-up combat league, has announced a partnership with over-the-top provider XUMO.

Glory will provide hundreds of hours of kickboxing content - including archived fight cards, pre- and post-fight interviews, shoulder programming and more - to bolster XUMO's sports and entertainment line-up. The newly developed channel (No 729) will be the exclusive home for kickboxing on XUMO, and represents the platform's first combat sports outing.

"We are excited to partner with XUMO as part of a continued effort to expand our digital footprint and bring the most exciting combat sport to new audiences," said Nadim Tannous, VP, Digital, Glory. "From the carefully curated channel lineup and cutting-edge integrations with brand partners like LG, it's clear that our vision for what entertainment can be aligns perfectly with theirs."

Stefan Van Engen, SVP, Content Programming and Acquisitions, XUMO, added: "The Glory channel addition represents XUMO's commitment to provide viewers with more choice and the opportunity to consume more on-demand sports. We're thrilled to feature Glory in an OTT environment and believe the collaboration will reach both combat sports enthusiasts and new audiences."