Keshet acquires majority stake in Greenbird Media
| 12 March 2018

International content and media group Keshet International (KI) has agreed to acquire a majority stake in production company incubator, investor and business accelerator Greenbird Media.

Founded by Jamie Munro and Stuart Mullin in 2012 to help production companies achieve their full potential, Greenbird Media specialises in entertainment, factual entertainment and factual producers. It has built a portfolio of 13 independent productions and aims to provide producers with access to innovative funding models, offer expertise in the commercial exploitation of intellectual property and licensing deals; give strategic and operational support; and provide back-office administration systems including business affairs, IT, accounting and HR.

KI's strategic partnership sees it take an increased stake in Greenbird Media as well as acquiring BBC Worldwide's previous shareholding in the firm.

The new investment is seen by both KI and Greenbird Media as a collaboration that plays to their individual strengths and shared ambition to help production companies realise their full potential. As part of the deal, KI becomes the distribution partner for the independent production companies (IPC) that are supported by Greenbird Media, adding more entertainment, factual entertainment and factual content to its catalogue, while Greenbird will continue to provide independent producers with access to funding models and expertise in the commercial exploitation of intellectual property and licensing deals to support their creative productions.

"Jamie and Stuart have created a nurturing and supportive environment for the impressive stable of producers they work with," said Sammy Nourmand, Keshet International's managing director UK and West Europe. "The quality content that the indies produce speaks for itself and the opportunity to work with the team at Greenbird and those IPC's was too good to turn down. The prospect of KI and Greenbird, running off into the playground like a pair of five-year-olds should be lots of fun."

Added Munro: "We would like to thank BBC Worldwide for believing in us at our inception. Now it's time for us to take our next step. We are excited about working with Keshet International who are a like-minded, successful, international partner with an inherent commercial drive which will help us to continue to deliver the support we provide for the amazing production companies we work with."