Formula E revs up Wazee Digital, BASE Media Cloud for media syndication
Michelle Clancy
| 14 March 2018

Wazee Digital and technical partner BASE Media Cloud have combined their cloud-based services to give joint customer Formula E a solution for syndicating media to production partners and broadcasters, both during and after international live race events.

The ABB FIA Formula E Championship is the electric street racing series and the world's first fully electric international single-seater category in motorsport. Both Formula E and its host broadcast and digital production partners will use the Wazee Digital/BASE Media Cloud solution to upload, store, search, play and deliver a range of media content, including live race footage, programme information, highlight programmes and packages, video news releases, press material, promotional material, magazine shows and archive content. Secure access will be provided to global media recipients, including domestic and international broadcasters, teams, sponsors and event promoters.

"In our quest to reinvent racing with a new formula for the 21st century, and to position Formula E as the most innovative rights owner in the sports landscape, we choose to work with the industry's top technical partners," said Ali Russell, director of media and new business at Formula E. "The combination of Wazee Digital and BASE Media Cloud, with their joint expertise in sports production and postproduction, is a perfect fit for us. Their experience with live event services and global broadcast distribution through Wazee Digital Media Hub provides Formula E with the perfect platform to provide instant access to our high-value content to our partners all over the world."

The solution incorporates BASE Media Cloud's storage and Aspera platform, integrated seamlessly with a Wazee Digital Media Hub SaaS portal, to enable secure search, viewing and syndication of Formula E's media assets from a Formula E-branded web interface.

"The collaboration between Wazee Digital and BASE Media Cloud gives Formula E the best of both worlds Wazee Digital's fully integrated Amazon Web Services computing; sophisticated asset management workflows; and a self-branded, web-based access portal through Digital Media Hub that are paired with BASE Media Cloud's cost-effective and regionalised virtual-private-cloud storage, delivery and cloud post-production services," said David Candler, senior director of customer solutions for the UK and Europe at Wazee Digital. "Now Formula E has an affordable means of delivering its massive amount of content from an easy-to-use, easy-to-expand portal that everyone will recognise as Formula E's."