NexGuard watermarking passes ChinaDRM certification
| 14 March 2018

NAGRA has received a boost to its ambitions of supporting over-the-top (OTT) providers in China with the official recognition of its NexGuard watermarking technology.

According to a recent study by eMarketer, nearly 229 million Chinese consumers will have a paid subscription to a streaming service in 2018 in a market that is estimated to have grown by more than 80% in 2017. The independent provider of content protection and multiscreen television solutions says that certification by ChinaDRM Lab, the standards body that oversees digital rights management in China, ensures that content owners and OTT providers have access to a fully compliant watermarking solution to deliver the next generation of OTT services and more content choices to Chinese consumers.

ChinaDRM security technology requirements are consistent with those of Hollywood and are recognised by the Hollywood studios and other major content owners.

“We are very excited to pass the ChinaDRM certification and bring a fully compliant and trusted watermarking technology to content owners and OTT service providers at a time when demand for premium OTT content and services in China has never been higher,” said Jaap Haitsma, CTO, NAGRA anti-piracy services and NexGuard. “Today, with NexGuard’s watermarking technology, they can deliver the next wave of premium content and services, such as early-release VOD, to the growing number of Chinese consumers who subscribe to OTT, while ensuring an unprecedented level of effectiveness in the fight against illegal streaming of their content assets.”