HEVC Advance eliminates content distribution royalty fees
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Editor
| 14 March 2018

In a move that could give a huge boost to the development of Ultra HD services, HEVC Advance has eliminated subscription and title-by-title content distribution from its HEVC Advance Patent Licence.

The independent licensing administrator sees its role as offering an efficient and transparent means for accessing and licensing HEVC essential patents, thereby bringing HEVC — a key enabler of 4K/Ultra HD deployments – to the global market faster. Over the last few years it has been working with the Ultra HD industry in order to arrive at a royalty structure that it says will enable continued and rapid adoption of HEVC and brings the associated benefits to stakeholders within the media and technology industries.

The move means that the independent licensing administrator will no longer license nor seek royalty fees for non-physical HEVC content distribution including Internet streaming, cable, over-the-air broadcast and satellite. In addition, HEVC Advance has further expanded its discounts for region 1 lower-priced connected home and other devices category to include sales up to $80 per unit, reduced its combined $45 million device and content distribution enterprise caps to a single enterprise cap of $40 million and (expanded its trademark programme discounts to include physical media. Physical content distribution — such as Blu-ray discs and other types of physical media — and devices will continue to be licensed.

“HEVC Advance has worked hard since its inception to facilitate HEVC adoption and enable consumers to enjoy the best video experience,” stated HEVC Advance CEO Pete Moller. “By eliminating non-physical HEVC content distribution from our licence, we are transforming to meet the needs of distributors looking to adopt HEVC and bring the incredible bandwidth savings and clarity of 4K UHD to consumers.”