Wazee Digital migrates media workflow to Telestream Cloud
Michelle Clancy
| 15 March 2018

Wazee Digital has migrated its business operations to a cloud-native transcoding and media processing workflow with Telestream Cloud, running on Amazon Web Services (AWS).

The company’s cloud-native product — Core, Commerce and Digital Media Hub — are designed to enable content creators and media rights holders to make their content available for global publishing, syndication, advertising and sponsorship. Its client roster includes Steven Spielberg’s production company, Amblin Partners, College Football Playoff, FremantleMedia, USA Swimming and CBS News.

The Wazee Digital business model relies on an intensive transcoding and media processing workflow capable of transforming rich media files into low-res proxies for browser-based searching and live streaming, as well as the many file formats needed for video on-demand and multi-platform distribution.

“We currently handle 750,000 transcodes per month, with daily volumes ranging from 25,000 to 50,000 transcodes,” explained Brian Noecker, Wazee Digital’s vice president of information systems and services. “And this workload is growing exponentially. Our business model also requires a global cloud strategy that can intelligently distribute this media processing to the data centre that’s closest to the cloud storage or source media for faster transfer and delivery.”

To save on the time and money associated with running, upgrading and maintaining their own physical data centre, Wazee Digital has shifted its operation to Telestream Cloud, which provides a full range of media processing services including transcoding, workflow automation, timed text transcription and quality assurance.

“We must be able to ingest high-bitrate native files, convert them to low-res proxies for browsing and streaming, and quickly spin-up whatever file formats and resolutions are required for an optimal user experience,” said Andy Hurt, senior vice president of marketing and business development at Wazee Digital. “Telestream Cloud is definitely core to our platform, no pun intended.”

While Telestream Cloud can be set up on any major public cloud platform, Wazee Digital chose to use AWS, Amazon’s infrastructure-as-a-service (IaaS) platform. Content owners can either upload their media files to the cloud storage of their choice or upload it to storage buckets associated with Wazee Digital’s AWS service. When that media is discovered by Wazee Digital’s Core, it’s automatically on-boarded for media processing.