Twitter swells sport content for Asia Pacific users with multiple video deals
Rebecca Hawkes
| 16 March 2018

Social media giant Twitter has announced a host of partnerships to deliver a range of video sport content to users across the Asia Pacific.

Content agreements have been signed with golf's Asian Tour, pay-TV operator Astro Malaysia, online football platform BallBall, sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster NetTV, Southeast Asian over-the-top (OTT) service SportsFix and Indonesian channel TV One.

The partners will provide Twitter with coverage of the French Open, Wimbledon and US Open grand slam tennis tournaments for users across Asia, clips and highlights from major golf events on the Asian Tour, and clips and content from this summer's FIFA World Cup for football fans in Malaysia.

Twitter has existing regional deals with mixed martial arts (MMA) promotion ONE Championship, the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA).

"Twitter is the best destination for sports video content because it's an extension of what fans already expect from our platform - the live sports conversation unfolding on Twitter. Asia Pacific is a growth engine for Twitter and we could not be prouder to extend our success with more in-stream premium video content from both headline events, and exciting underserved content, from sports leagues across the region," said Aneesh Madani, head of sport partnerships, Twitter Asia Pacific.

"Digital video consumption in Asia Pacific is growing rapidly. Introducing these new in-stream video sponsorship deals for sports to advertisers in Asia Pacific will strengthen the success of our partners in the region, and give fans an easy way to keep up with the sports they care about most."