Redrock forms base to bring Disney, ABC production tech to market
Details
Joseph O'Halloran
| 16 March 2018

The Walt Disney Company's global entertainment and news television properties, Disney|ABC Television Group and Disney Research, have selected Redrock Microsystems to license certain technology and patents.

Redrock Micro entered independent film production in the early 2000s with the M2 cinema lens adapter, and reinvented digital filmmaking in 2008 with HDSLR cinema rigs and accessories. Today, Redrock Micro it offers digital cinema rigs and accessories, DSLR rigs, depth-of-field adapters, stabilisation and support gear, focus controllers and advanced cinema accessories., and will work with them to bring resulting products to market.

Under terms of the agreement, Disney has licensed technology and patents to Redrock aimed at improving mobilised video production. Redrock is currently integrating Disney and Redrock technologies to release generally available products. These products target small crews, solo operators, independent productions, and field broadcast applications including news, sports, and event coverage.

Anthony Accardo, director, research & development, Disney|ABC Television Group, believes the move will add "tremendous" value for productions industry-wide. "Disney has a rich heritage of developing technology to enhance the tools and systems of tomorrow," he remarked. "We look forward to working with Redrock."

"When Disney approached us, we immediately recognised how wide ranging this technology is for improving field production," added Redrock Micro president James Hurd. "We've come to appreciate the innovation Disney brings to the table, and this relationship makes perfect sense: marrying Disney's advanced technology with Redrock Micro's proven product designs and delivery."