Turner launches international digital ad division
March 16, 2018 10.31 Europe/London By Robert Briel
Turner is creating a new ad division within Turner International that gives advertisers outside the US a single entry point to run global, regional and local campaigns across Turner’s digital portfolio.
The new division, called T1, is based on a tech platform that means campaigns can reach specific audience segments and also focus on different content genres such as sports, news, kids etc.
The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC.
T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.
T1 is created and led by Rani Raad, President of CNNIC.
“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad.
“The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”