SpotX embarks on mission to Pluto TV to drive advertising demand
Joseph O'Halloran
| 17 March 2018

Video advertising and monetisation platform SpotX has extended its strategic partnership with millennial-focussed OTT provider Pluto TV.

As part of the renewed collaboration, SpotX will aim to match media buyers to Pluto TV's premium inventory and drive the programmatic monetisation of Pluto TV's over-the-top (OTT) content which boasts over 100 free live channels and on-demand programming and has partnerships with TV networks, movie studios, publishers, and digital media companies.

The two companies believe that their partnership opens up more opportunities for media buyers who have been increasingly trying to break into the OTT game. According to SpotX's recent research report entitled, "TV is Total Video: Predicting OTT and the Future of Video Advertising," conducted by S&P Global Market Intelligence's Kagan, 67 percent of advertisers expect to spend between 21 and 40 percent of their ad dollars on OTT platforms within the next 24 months. SpotX's Demand Facilitation services will bring a diverse group of buyers to Pluto TV including auto, retail, CPG, and entertainment, adding more variety on Pluto TV, enhancing the viewer experience, and enabling more advertisers to reach untapped OTT audiences.

"As viewership continues to grow in OTT, many advertisers are unsure about what to buy in the space, or how to effectively buy it," commented SpotX CEO and co-founder Mike Shehan. "Pluto TV offers a seamless, TV-like viewer experience, and we're excited to help create a more powerful offering by connecting advertisers with their inventory."